Work
Style:
- I have high expectations of myself and of my co-workers, and encourage excellence and professionalism within
the organization.
- My
colleagues look to me for guidance and a fair and professional opinion drawn from many years of experience in a corporate
environment.
- I
am not afraid to voice my opinions on needed changes to improve the organization’s success.
- Highly organized, detail-oriented, and dedicated worker.
- Praised for ability to organize and
lead large, complex projects and for proactive problem solving.
- Respected as strong communicator, knowledge resource, and mentor.
- Demonstrated record
of leadership and high performance.
Career
History:
I spent close to 10 years in marketing at Minitab Inc., a statistical software company in State College,
Pennsylvania. While there, I gained a wealth of experience in marketing program management including product launch planning,
go-to-market introductions, and managing a complex marketing budget. I led a marketing communications team of six people in
developing targeted promotions by providing the overall strategic direction for the team’s initiatives and coordinating
a project management and resource allocation system to organize the work.
I was hired
as the Director of Marketing Communications by Remcom in late 2007 to create a strategic marketing program for the company.
In addition to the overall strategy, I created a brand identity, and market presence for Remcom from the ground up. The bulk
of my work at Remcom consists of the overall promotional programs surrounding our product launches, with additional focus
on the development of sales and training strategies and championing overall corporate operational excellence. My vision is
to improve the brand equity of Remcom’s products and services and to more firmly entrench Remcom’s leadership
in the market. Current initiatives include collecting market intelligence through an organized product management function
and developing rich and dynamic content to improve Remcom’s web presence and usefulness as an information source for
the EM community.
Specialties:
Advertising contract negotiation, budget planning, securing editorial in trade publications and nurturing
PR opportunities. Project management. Customer Relationship Management (CRM) database strategies and best practices. Vendor
selection and relationships.
Educational
Background:
- B.S. in Marketing with Advertising specialization,
December 1994, The Pennsylvania State University, University Park, PA
- Formal training in
leadership and management, product management, and project management
Professional Experience:
- Director of Marketing Communications, Remcom Inc., 2007–Present
- Leader,
Advertising & Promotions, Minitab Inc., 2003–2007
- Advertising & Promotions Specialist,
Minitab Inc., 1998–2003
- Advertising & Promotions Specialist, C-COR Electronics Inc., 1996–1998
Recommendations:
Read what some of my colleagues have to say about me and my work.
