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Stefanie Lucas
Marketing and Business Coordination Professional

Bellefonte, PA
slucaspro@gmail.com

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    Marketing Expertise. Business Leadership.

    I am a marketing professional offering the experience and management skills needed to organize and implement promotional communications for small businesses. I have in-depth experience in all promotional channels including advertising (both print and online), e-marketing and search optimization, branding and design, public relations, direct communications, collateral, product packaging and documentation, trade show strategies, and lead generation campaigns. In addition to a traditional marketing approach, I have developed a strong sense of the best practices needed to improve overall business operations.

    I offer marketing leadership in the following areas: 

    • Budget planning; integration of all marketing communication channels for most effective monetary allocation
    • Advertising strategic planning and placement
    • Promotion of useful content such as company white papers and videos via advertising, direct mail, press releases, and search engine keywords
    • Lead generation strategies
    • Press release strategy, writing, distribution, and visibility tracking
    • Trade show strategies and complete logistical execution
    • Collaboration with designers of your choice; provide direction to designers regarding your brand identity and presence
    • Website organization and navigation best practices; search engine optimization principals, keyword prioritization, inbound link building, and analytics
    • Direct mail and direct e-mail strategies, including creation of newsletter editorial calendar, writing and creation of HTML e-mails
    • Process and project management and operations coordination