I offer marketing leadership in the following areas:

Integrated marketing promotions across channels. Consistent brand messaging and positioning throughout multiple campaigns

Budget planning; balancing many marketing communication channels for most effective monetary allocation

Advertising strategic planning and placement, contract negotiation

Lead generation strategies by offering useful content such as company white papers and videos

Strategic programs using marketing automation to score, segment, and nurture prospects through the sales funnel

Press release strategy, writing, distribution, and visibility tracking

Trade show strategies and complete logistical execution

Collaboration with designers of your choice; provide direction to designers regarding brand identity and presence

Website organization and navigation best practices; search engine optimization principals, keyword prioritization, inbound link building, and analytics

Direct mail and direct e-mail strategies, including creation of newsletter editorial calendar, writing and creation of HTML e-mails

Product launch and go-to-market plans and scheduling

Process and project management and operations coordination

Personnel and resource management

Trademark management and other legal transactions such as privacy policies, terms of use statements, copyright disclaimers, etc.

Vendor and legal counsel selection and maintaining mutually beneficial relationships with these service providers

Technical Expertise:

  • Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Microsoft Project
  • Online SaaS marketing tools to automate marketing efforts:
    • NetSuite (CRM)
    • Pardot (Marketing Automation, Lead Nurturing, Email Marketing)
    • HubSpot (Marketing Automation, SEO Tracking, Keyword Organization, Social Media Coordination)
    • SquareSpece (web development and hosting)
    • Google tools such as Google Docs, Sites, and Analytics
  • vBulletin (online discussion forum software)
  • Other software experience: Adobe PageMaker, Photoshop, Acrobat, and Dreamweaver; Microsoft SharePoint; Niku Clarity; Onyx

 Advanced Training:

  • Pragmatic Marketing: Practical Product Management
  • Pragmatic Marketing: Effective Marketing Programs
  • Website Design Course at South Hills School of Business and Technology
  • American Management Association: Management Skills for New Managers
  • Rockhurst College Continuing Education Center National Seminars Group: Effective Project Management
  • Certified Trade Show Marketer Program and attendance of the Exhibitor Show