I offer marketing leadership in the following areas:

Integrated marketing promotions across channels. Consistent brand messaging and positioning throughout multiple campaigns.

Marketing automation expert: Lead generation strategies and automated programs to score, segment, and nurture prospects through the sales funnel.

Budget planning. Balancing many marketing communication channels for most effective monetary allocation.

Advertising strategic planning and placement, contract negotiation.

Content marketing (company white papers, blogs, videos, etc.).

Press release strategy, writing, distribution, and visibility tracking.

Trade show strategies and complete logistical execution.

Collaboration with designers of your choice; provide direction to designers regarding brand identity and presence.

Website organization and navigation best practices; search engine optimization principals, keyword prioritization, inbound link building, and analytics.

Direct mail and direct e-mail strategies, including creation of newsletter editorial calendar, writing and creation of HTML e-mails.

Product launch and go-to-market plans and scheduling.

Process and project management and operations coordination.

Personnel and resource management.

Trademark management and other legal transactions such as privacy policies, terms of use statements, copyright disclaimers, etc.

Vendor and legal counsel selection and maintaining mutually beneficial relationships with these service providers.

Technical Expertise:

  • Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Microsoft Project
  • Online SaaS marketing tools to automate marketing efforts:
    • Salesforce (CRM)
    • NetSuite (CRM)
    • Pardot (Marketing Automation, Lead Nurturing, Email Marketing)
    • HubSpot (Marketing Automation, SEO Tracking, Keyword Organization, Social Media Coordination)
    • SquareSpace (web development and hosting)
    • Google tools such as Google Docs, Sites, and Analytics
    • SurveyMonkey
  • vBulletin (online discussion forum software)
  • Other software experience: Adobe PageMaker, Photoshop, Acrobat, and Dreamweaver; Microsoft SharePoint; Niku Clarity; Onyx